Website architecture is the approach used to design and plan a website to meet both business and user needs.

Why website architecture matters

Developing good site structure enhances your chance of higher rankings in search engines. A search engine’s algorithm is complex and based on hundreds of factors, mainly focusing user experience. The way a user interacts with your site provides search engines with data they need to help determine how to rank your site.

In this article, we’ll cover several important factors and decisions that website owners need to make that are crucial to deploying an SEO-friendly site structure.

Good website architecture decisions – technology decisions

Avoid dynamic URLs

Dynamic URLS are URLs that contain dynamic characters like “?”, “_” and parameters are not user-friendly because they are not descriptive and are harder to memorize.

Avoid Session IDs

A Session ID is a unique number that is assigned to a specific user for the duration of that user’s visit (session).

Avoid Flash, JavaScript and Java for links and content

Avoid redirects

Good website architecture decisions – structural decisions

Website hierarchy should match the way users search

Minimize page depth

Eliminate distracting elements in your header

Cross-link relevant content

The easiest way to develop your site hierarchy is to make a list of categories and subcategories, then create topics and actions your users will perform under those subjects. For more information about site architecture, take a look at our article on the How to Get Your Website to Speak to the Right Audience.

Final thoughts

By making good technological and structural decisions, you’re building a better and more functional website for your users. When you focus on a user’s experience, not only will enhance your chance of ranking higher in search engines, you’ll also increase user engagement leading to higher conversion rates.