1. We create content and add the 120 blog posts on your website.
2. Blogs are processed in bulk, meaning we will deliver the 120 completed blog posts within 60 days. Blogs will not be batch processed. You should expect all 120 blogs at the end of 60 days from when payment has been received and processed.
3. Once blogs have been set up on the client's site, blog posts should be scheduled to drip once a day. Clients will need to have someone on their team or a social media company like 99 Social or 98 Social handle their social media calendar and post the content on a daily basis. The person posting to social media will need to add a short blurb about the blog post and provide a link to the blog post in their social post. This works well with LinkedIn, Facebook, Twitter, Pinterest, Tiktoc, etc. If you have a Google My Business (GMB) profile, then you can add these posts to the GMB profile as well. The goal is to use social media to drive people to your website. Your website should act as your #1 sales person.
4. Blog posts can also be used in Email Marketing Campaigns. You can provide links to the blog posts inside of newsletters, onboarding sequences, as resources for new lead inquiries on confirmation pages, inside FAQs on their website, creating a guide to download or visit and much more.
5. Clients will begin to see more traffic to their website in approximately 30 days after all posts have been scheduled to drip. It's important to have the content scheduled to drip 1-2 articles per day to get the best results. As a rule of thumb, it generally takes 3-6 months for SEO to produce measurable results. It can take Google anywhere from 4 days to 6 months to process new content to be crawled and indexed.
6. The Silo-Effect has a compounding effect where being consistent with content marketing is going to produce long term results that produce more impression and traffic to your website. One thing you should have is a service page that has been optimized for conversions so that we can link to it from the blog posts we create. This will help rank the service page and increase the number of conversions, which is the end goal.
7. If you do not have an "About the Author" bio on your blog page, then it is highly suggested to have one. The content in the author section should give a brief introduction to who you are and who you work with. There should also be a link to learn more and a link to each of your services.
8. Conversions should be focused on in two places - one being the services page and the other on the blog posts. On the services page we are looking for people to call or fill out the contact form. This can be any type of form, but we want to get the visitor in a consultation or in an email marketing sequence to learn more about the service by providing them with a guide of everything they need to know. On the blogs, you will want to have a survey or a quiz for them to fill out. This can even be an estimator. The quiz, survey or estimator will get them to engage and will capture their lead information. It's important to have a process where someone on your team will reach out to people who fill out the form. This can be automated via SMS, email or phone call to get them into a consultation.
This is a difficult question to answer, as it depends on the purpose of the blog post. If you are writing a blog post to inform or educate your readers, then you will need to make sure that it is long enough to cover the topic thoroughly. On the other hand, if you are writing a blog post to entertain your readers, then you will want to keep it relatively short so as not to lose their attention. Ultimately, the length of your blog post should be dictated by its purpose.
The debate between short form and long form content is one that has been around for some time. There are pros and cons to both, and ultimately it comes down to what works best for the individual or business in question.
Short form content is typically easier and quicker to produce, and can be more digestible for audiences. It can be a great way to generate leads or drive traffic to a website. On the other hand, long form content can be more comprehensive and in-depth, providing more value to readers. It can also be more effective in terms of SEO, since it gives you the opportunity to use more keywords and target a wider range of search queries.
Ultimately, it's up to the individual or business to decide what works best for them. There's no right or wrong answer, it's all about finding what works best for you and your audience.
There's no definitive answer to this question, as it depends on a number of factors such as the length of the post, the topic, the level of detail required, and the writer's own speed and ability. However, as a general guide, most bloggers aim to produce a new post every 1-2 weeks. This means that a typical blog post might take anywhere from a few hours to a couple of days to write.
Of course, there are always exceptions to the rule. Some bloggers can produce a new post every day or even multiple times a day, while others might only manage one or two posts per month. It all depends on the individual and what works best for them.
There are many types of long form content that can be used to engage and inform your audience. This could include blog posts, articles, eBooks, whitepapers, or even infographics. Each type of content has its own benefits and can be used to achieve different objectives. For example, blog posts are typically shorter and more informal, while articles tend to be more in-depth and provide more information on a specific topic. EBooks and whitepapers are usually more comprehensive and provide detailed information on a particular subject. Infographics are a great way to visually represent data or information and can be very shareable. Ultimately, the type of long form content you use will depend on your goals and audience.