The goal of Local SEO is to promote your business in the area you serve, whether that's your local town, city or region.
If your business serves your local city or region, a major part of optimizing your website includes local SEO, which ensures online searchers can find you in real life.
Local SEO includes an array of factors that can help businesses attract and speak to their local audiences by improving their search engine rankings. More than website content, local SEO also includes your Google My Business page, generating reviews and link building, as well as optimizing your social media profiles.
By creating local landing pages and providing searchers with a physical address for your business, you can attract more potential clients in your area, increase your revenue and grow your business.
National SEO doesn't focus on a specific geographical area or region but on promoting your business across the country.
Each type of SEO has a specific person and works best for a certain kind of business. For example, a plumber would want to focus on local SEO to reach potential customers in their area, while a company that sells jewelry or other products may want to focus on national SEO because they can sell their products to anyone regardless of location.